TOURISM AND CULTURAL COMMODIFICATION

Abstract

This article examines the complex relationship between tourism and cultural commodification, exploring how the global tourism industry influences the transformation of cultural practices, identities, and heritage into marketable commodities. Through a multidisciplinary approach, it investigates the socio-economic impacts, ethical challenges, and power dynamics involved in commodifying culture for tourist consumption. Case studies from diverse regions illustrate the ways local communities negotiate authenticity, agency, and cultural preservation amid external demands. The article argues that while tourism can foster economic development and cultural exchange, it also risks reinforcing stereotypes, altering traditional practices, and exacerbating social inequalities.