ORGANISATIONAL CONTROL INFRASTRUCTURES AND THE ENDOGENISATION OF GREEN-INFLECTED MARKETING LOGICS IN COOPERATIVE MARKET INSTITUTIONS IN DELTA STATE, NIGERIA

Abstract

This study examines the role of internal control systems in facilitating the adoption of green marketing practices within marketing cooperative societies in Delta State, Nigeria. Specifically, the study evaluates how structured control mechanisms—such as planning, authorisation, monitoring, and accountability procedures—support the implementation of eco-labelling and eco-branding initiatives in cooperative marketing activities. A survey research design was employed, with data collected from members and management personnel of selected marketing cooperative societies across Delta State. Validated research instruments were used to obtain relevant information, while Pearson Product Moment Correlation was applied for data analysis and hypothesis testing at the 0.05 level of significance. The findings reveal that effective internal control systems significantly enhance the adoption of eco-labelling and eco-branding practices by promoting compliance, transparency, and operational consistency. The study concludes that internal control systems function as a critical institutional framework that strengthens environmentally responsible marketing practices in cooperative societies. It therefore recommends that cooperative managers institutionalise robust internal control structures to support sustainable marketing initiatives and reinforce accountability in green marketing implementation.