CULTURAL IDENTITY AND GLOBALIZATION: THE CHANGING ROLE OF TRADITIONAL PRACTICES

Abstract

The impact of globalization on cultural identity has been a subject of significant scholarly interest, particularly with regard to traditional practices. Globalization has accelerated the exchange of ideas, values, and practices, leading to the transformation of local cultures and the blending of diverse cultural elements. This article examines the changing role of traditional practices in the face of globalization, with a focus on how cultural identity is evolving in Pakistan. By exploring the dynamic relationship between cultural identity and globalization, the paper highlights the tension between preserving traditional practices and embracing global influences. The article aims to shed light on the implications of this transformation for social cohesion, cultural diversity, and the preservation of heritage in the globalized world..