THE IMPACT OF SOCIAL MEDIA ON YOUTH IDENTITY FORMATION: A SOCIOLOGICAL PERSPECTIVE

Abstract

This article examines the role of social media in shaping the identity formation of youth in contemporary society. Drawing from social identity theory and symbolic interactionism, the study explores how digital platforms such as Instagram, TikTok, and Snapchat influence self-concept, peer validation, and the performance of identity. Through a combination of literature review and analysis of recent empirical studies, the paper identifies both positive and negative impacts—ranging from enhanced self-expression and community building to risks of self-objectification, cyberbullying, and identity confusion. The findings underscore the need for media literacy education and proactive parental and institutional engagement to mitigate adverse effects. The paper concludes with recommendations for future research and social policy.