THE INFLUENCE OF COLOR ON HUMAN EMOTION: PSYCHOLOGICAL MECHANISMS AND PRACTICAL APPLICATIONS

Abstract

Color plays a significant role in shaping human emotions and psychological states, influencing mood, cognition, and behavior. This article explores the complex relationship between color perception and emotional responses by reviewing key theoretical models and empirical studies. It examines how specific colors evoke particular emotional reactions, considering cultural variations and individual differences. The paper also discusses practical applications of color psychology in marketing, design, healthcare, and environmental settings. Understanding the influence of color on emotion can enhance the effectiveness of visual communication and contribute to emotional well-being.