COGNITIVE DISSONANCE AND MORAL DECISION MAKING: PSYCHOLOGICAL MECHANISMS AND ETHICAL IMPLICATIONS

Abstract

Cognitive dissonance, the psychological discomfort arising from inconsistencies between beliefs and behaviors, plays a crucial role in moral decision making. This article reviews the theoretical foundations of cognitive dissonance and explores its impact on ethical choices, particularly in contexts involving moral dilemmas, hypocrisy, and justification of unethical behavior. Drawing from empirical studies and real-world cases, the article demonstrates how individuals resolve dissonance through attitude change, rationalization, or moral disengagement. It also examines the implications for personal integrity, organizational ethics, and public policy. Finally, strategies to foster moral awareness and reduce dissonance-related distortions in ethical reasoning are discussed.